Facebook, shop Twitter, LinkedIn, Pinterest. Social media has its place (sometimes a very important place, sometimes a minor place) in a business or nonprofit communications strategy. Despite (or maybe because of) the growth of social media, however, I feel that web and email are still the cornerstones of a successful online communication plan and that social media should weave into these tools.
What I can provide are the tools and strategies to help you:
- select the appropriate online tools to communicate to your customers and constituents
- connect those tools in a cost-effective and simple approach to help you outreach through multiple online communication channels
- build attractive, low-cost email subscription and email distribution tools such as RSS-driven email newsletters and custom email newsletters
- track your progress in building an online customer or constituent list (think Facebook “Likes”, Twitter followers, Email newsletter subscribers) and measure the impact you are having reaching those customers and constituents